Paradigm adds Christian music arm

Company acquires Third Coast Artists Agency

Paradigm has added another piece to its growing music-touring biz, acquiring Nashville-based Third Coast Artists Agency, the largest independent music percentery that specializes in Christian music acts.

TCAA’s artist roster includes MercyMe, Jeremy Camp, David Crowder Band, Hawk Nelson, Natalie Grant and Red.

As the merger between WMA and Endeavor gets closer to the goal line, WMA’s music division — accounting for around $80 million annually — may well be the most attractive component to Endeavor, though its Christian music division has been reduced in recent years.

Paradigm now has a footprint in a profitable business with TCAA, which represents many of the artists nominated for tonight’s Gospel Music Awards in Nashville.

TCAA is owned by Mike and Lisa Snider, who will move their 30 artists and 10 employees into Paradigm’s Nashville HQ, which currently houses a major part of Paradigm’s music business. Paradigm also has offices in New York and Monterey, Calif.

In the past five years, Paradigm chairman Sam Gores acquired Monterey Peninsula Artists and Little Big Man Booking, the two largest independent music agencies in the biz at the time.

Paradigm’s music-touring clients include Coldplay, Toby Keith, Dave Matthews Band, Black Eyed Peas, Aerosmith, the Dead, Phish, Robert Plant and Alison Krauss, Fergie, Jason Mraz, Avril Lavigne, the Fray and Smashing Pumpkins.

“By acquiring Third Coast Artists, we continue to affirm our commitment to Nashville, which is such a unique and important music market,” said Gores, who added that the Sniders “will have all the freedom they need to grow their business as well as utilize Paradigm’s vast resources to enhance their clients’ careers across many different platforms.”

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