50 year career included WB, Atlantic, UA

Veteran record label exec Bob Greenberg died Friday at his home in West Hills following a stroke. He was 75.

Greenberg’s 50-year career saw him taking senior posts at Warner Bros. Records, Atlantic Records, Mirage Records, and United Artists Records. Acts he worked with included Led Zeppelin, Genesis, Foreigner, AC/DC, ABBA, and Bette Midler, among others.

He also was president of the trade mag Hitmakers.

Greenberg is survived by his wife Anne, sons Brett and Kirk, brother Jerry (the former president of Atlantic) and daughters-in-law Nancy and Austin.

Services were held Tuesday at Forest Lawn in Hollywood.

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