Live Nation offers up venue passport

Deal allows unlimited access to non-sold out shows

In an effort to draw more foot traffic to smaller shows, concert promoter Live Nation is offering a “club passport” that will allow consumers unlimited access to shows in its club-level venues around the country for the rest of the year.

Limited-time offer, subject to a one-time purchase of $49.99 good for one ticket per member, is described as “all-in, no fees,” and it obviously applies only to shows that are not sold out.

Passport covers dates at L.A.-area venues the Avalon, the Hollywood Palladium, House of Blues Sunset Strip and Anaheim and the Wiltern. It’s also good for the Fillmore New York at Irving Plaza and the Gramercy Theater in the Apple, plus 19 other national clubs.

After logging onto website LiveNation.com and purchasing a passport, members will be able to access participating shows on the site and reserve a ticket, then bring their passport number and ID to the venue box office for admission. A new list of participating shows will be posted online every Monday. Deal does not include parking and can’t be combined with other ticket offers.

In a statement, Live Nation prexy-CEO Michael Rapino emphasized that the passport push is designed to help “fans discover up-and-coming artists and help those bands build new audiences.”

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