Pioneering new wave band Devo has signed a wide-ranging partnership with Warner Bros. Records, group’s original label during their hit-making days of the ’70s and ’80s.
The 360-degree pact gives the label a slice of all aspects of the multimedia act’s career, including recordings, touring, merchandising, Web services, promotion, e-commerce, sponsorships, licensing and endorsements.
Relationship commences Nov. 3 with deluxe CD and limited-edition colored vinyl LP reissues of two much-loved Warner albums, 1978’s gold debut “Q: Are We Not Men? A: We Are Devo!” and 1980’s platinum “Freedom of Choice.” Label will also release a 7-inch single of band’s wacky anthems “Jocko Homo” and “Mongoloid.”
Day-and-date with that release, band will begin a tour of seven major markets, where they will play those albums in their entirety on successive nights. Trek will hit Los Angeles, San Francisco, Seattle, Chicago, Washington, D.C., New York, and Toronto.
A new studio album and a world tour are promised for 2010.
Zany Akron, Ohio-bred act’s members include four original members – matched sibling sets of Gerald and Bob Casale and Mark and Bob Mothersbaugh — plus ex-Nine Inch Nails and Guns N’ Roses drummer Josh Freese.
Devo cut six albums for Warner Bros. through 1984, then segued to Enigma Records before going on hiatus. Mark Mothersbaugh has become a noted composer for film and TV, while Gerald Casale moved into direction of music videos and commercials.