Satriani, Lang, Johnson join fourth biennial 'Experience'

Pushing one of the most valuable posthumous brands in rock, holding company Experience Hendrix will mount a fourth all-star tour honoring the music of Jimi Hendrix in March.

Biennial “Experience Hendrix” trek will feature several top-flight guitarists – Joe Satriani, Jonny Lang, Eric Johnson, Kenny Wayne Shepherd, Brad Whitford, Doyle Bramhall II, Ernie Isley, and Vernon Reid – playing music written and inspired by guitar deity Hendrix, who died in September 1970.

Rhythm section will include bassist Billy Cox – a close friend of Hendrix during his days as an Army paratrooper, and a member of both the Jimi Hendrix Experience and Band of Gypsys – and drummer Chris Layton of the late Stevie Ray Vaughan’s Double Trouble.

Select tour dates will include appearances by David Hidalgo and Cesar Rosas of Los Lobos, Susan Tedeschi and Robert Randolph’s Sacred Steel.

Controlled by the Hendrix family, Experience Hendrix has aggressively exploited the musician’s legacy since gaining control of his catalog in 1995.

Earlier this year, the company announced a new long-term licensing agreement with Sony Music, which will begin a new Hendrix reissue campaign in 2010. (Hendrix’s ’60s albums were originally released by Reprise Records and were most recently licensed by Universal Music Group.)

Experience Hendrix attracted some derision from guitar buffs earlier this year after it licensed rights to a Jimi Hendrix model axe to Gibson, since the late performer played a Fender Stratocaster almost exclusively.

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