Music, TV veteran oversaw the Raiders, Alan Thicke

Music and TV talent agent Fred Lawrence died Aug. 7 of cardiac arrest after a lengthy illness in Burbank, Calif. He was 68.

Lawrence began his show business career as an agent in Miami, Florida, working for Headline Artists. He was hired to open the Florida booking office of GAC, and then joined the Creative Management Agency’s Miami Beach office in the early 70s.  He relocated to CMA’s Los Angeles office in the late 70s,  and subsequently joined APA’s Personal Appearance department, eventually becoming its West Coast VP.

 In 1984 he opened his own Fred Lawrence Associates boutique agency, with clients Anne Murray, the Manhattan Transfer, Alan Thicke, Paul Revere and the Raiders, and Toni Basil. The agency added Frankie Valli & the Four Seasons, the Everly Brothers, David Foster, Todd Thicke and Jean Luc Ponty. 

ICM bought his agency in 1990, where Lawrence became head of the Adult Contemporary Music Division, a position he held until 1998, when illness required him to scale down his career.  He continued to book long-time clients and friends Paul Revere and the Raiders.

Born in Joliet, Ill., he served in the Navy, playing saxophone in the USO band. He attended Kansas U. and then toured with various Midwestern and Southeastern regional horn bands, including the Airdales, Spider and the Crabs and the ExecuTives.

He is survived by a sister.   

A memorial celebration  will be held on Tuesday, August 18, at 1:00 p.m. at Faith Presbyterian Church of Valley Village, 5000 Colfax Ave., Valley Village.

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