Network sets multiplatform media partnership

The 2010 Lilith Tour and ABC have announced a multiplatform media partnership, a first for the Alphabet net.

During the run-up to next summer’s dates and through the tour itself, femme-based tour will be strongly represented on ABC’s TV shows and online at ABC.com via the site’s ABC Music Lounge.

Lilith acts and the festival itself will be worked into ABC programming, while the site will provide exclusive coverage.

We’re excited to be partnering with Lilith since music is an important key to our brand, and we’re happy to show our support to both the new and established artists that will be showcased throughout the tour,” said ABC exec VP of marketing Michael Benson.

Lilith Tour is a reprise of the top-grossing distaff tour of the late ’90s. Last week, first performers for the multigenre trek were announced. Lilith will hit at least 18 major markets in the U.S. and Canada.

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