Pop singer uses star power to feed the needy
WHO: Christina Aguilera is a four-time Grammy-winning singer who has sold an estimated 40 million records. She’ll make her bigscreen debut in “Burlesque,” a contemporary musical to be directed by Steven Antin. Shooting in November and “written with her in mind,” according Screen Gems topper Clint Culpepper, Aguilera will star as a small-town girl with a big voice who finds love, family and success in a Los Angeles neoburlesque club.
WHAT: Aguilera is the new spokesperson for the annual hunger relief campaign of Yum Brands (the world’s largest restaurant company and parent of KFC, Pizza Hut and Taco Bell). Launched in 2007, World Hunger Relief has raised $36 million for the United Nations’ World Food Program and other hunger relief organizations. The company’s annual campaign is the world’s largest private-sector hunger relief effort. Since 2007, more than 1 million of the company’s employees and affiliates have donated more than 9 million volunteer hours at soup kitchens, hunger relief agencies and food banks.
WHY: “After having (son) Max, I really took some time to stop and think about how I could give back and help, especially when it came to children,” Aguilera says. “I knew after the first meeting (with Yum) this was just what I was looking for. Global hunger is worse than ever — there are now more than 1 billion starving people, and every six seconds a child dies somewhere from hunger. As a mother, I think it’s unacceptable that even one child would go hungry, and I want to do something about it.”
WHAT’S NEXT: Aguilera recently shot a PSA that was to start running this month, and traveled with the U.N. to Guatemala to see the problem firsthand. The campaign’s goal this year is to donate 40 million meals for schoolchildren in developing countries. “I hope my involvement can help make this a reality,” Aguilera says. “My goal is to let everyone know that they can do something and become part of the solution. Every dollar helps save lives.”