Awards show climbs 6% from last year
Sunday’s MTV Video Music Awards, where Kanye West set off a firestorm of criticism by jumping onstage to interrupt an acceptance speech by Taylor Swift, was seen by 8.97 million viewers.That’s a 6% uptick from last year and the largest aud for the VMAs since 2004. The telecast was the No. 1 cable offering this year for the 12-34 demo that the cabler covets. West has since apologized on his blog for grabbing the microphone from Swift to proclaim Beyonce’s video as one of the best of all time. He was chastised and booed for his behavior at the awards. Kudos, hosted by Russell Brand, were held at Radio City Music Hall in Gotham.