Showbiz spins stimulus package

BofA's 'Monsters vs. Aliens' promotion draw fire

Showbiz may have been left out of the U.S. government’s stimulus packages, but the industry is still paying it forward on a number of fronts.

Bank of America’s promotion for DreamWorks’ “Monsters vs. Aliens” drew criticism from Pali Research’s Richard Greenfield, who wrote that he found it “odd” given that the bank is getting bailout funds.

The bank, which received $45 billion from Uncle Sam, is giving away certificates for customers to upgrade from regular screenings to the pricier 3-D unspoolings for the pic, which opens March 27.

Meanwhile, the chairman of the National Assn. of Commercial Broadcasters has proposed that the Japanese government give digital flat-panel TVs to the country’s nearly 2.6 million households who can’t already afford them. Cost would be about $1,000 per set.

Aim is to stimulate the Japanese economy while preparing for that country’s own switchover to digital broadcasting, which is scheduled for July 2011.

More News

  • 3 Tage in Quiberon 3 Days

    Berlin Profile: Emily Atef Takes Snapshot of Romy Schneider in '3 Days in Quiberon’

    Showbiz may have been left out of the U.S. government’s stimulus packages, but the industry is still paying it forward on a number of fronts. Bank of America’s promotion for DreamWorks’ “Monsters vs. Aliens” drew criticism from Pali Research’s Richard Greenfield, who wrote that he found it “odd” given that the bank is getting bailout […]

  • Ricky Gervais The Office.jpg

    BBC Worldwide Sets Up 'The Office' in India

    Showbiz may have been left out of the U.S. government’s stimulus packages, but the industry is still paying it forward on a number of fronts. Bank of America’s promotion for DreamWorks’ “Monsters vs. Aliens” drew criticism from Pali Research’s Richard Greenfield, who wrote that he found it “odd” given that the bank is getting bailout […]

  • Hong Kong Disneyland Proclaims Recovery, as

    Hong Kong Disneyland Proclaims Recovery, as Losses Deepen

    Showbiz may have been left out of the U.S. government’s stimulus packages, but the industry is still paying it forward on a number of fronts. Bank of America’s promotion for DreamWorks’ “Monsters vs. Aliens” drew criticism from Pali Research’s Richard Greenfield, who wrote that he found it “odd” given that the bank is getting bailout […]

  • Berlin: Brazil Buys Remake Rights to

    Berlin: Brazil Buys Remake Rights to 'Corazon de Leon’ (EXCLUSIVE)

    Showbiz may have been left out of the U.S. government’s stimulus packages, but the industry is still paying it forward on a number of fronts. Bank of America’s promotion for DreamWorks’ “Monsters vs. Aliens” drew criticism from Pali Research’s Richard Greenfield, who wrote that he found it “odd” given that the bank is getting bailout […]

  • Watch: Dakota Fanning's Directorial Debut Short

    Watch: Dakota Fanning's Directorial Debut Short 'Hello Apartment'

    Showbiz may have been left out of the U.S. government’s stimulus packages, but the industry is still paying it forward on a number of fronts. Bank of America’s promotion for DreamWorks’ “Monsters vs. Aliens” drew criticism from Pali Research’s Richard Greenfield, who wrote that he found it “odd” given that the bank is getting bailout […]

  • First Look: 'Das Boot' Setting Sail

    First Look: 'Das Boot' Series Setting Sail

    Showbiz may have been left out of the U.S. government’s stimulus packages, but the industry is still paying it forward on a number of fronts. Bank of America’s promotion for DreamWorks’ “Monsters vs. Aliens” drew criticism from Pali Research’s Richard Greenfield, who wrote that he found it “odd” given that the bank is getting bailout […]

  • TrustNordisk Enlists EFM for Norwegian Folklore

    TrustNordisk Enlists EFM for Norwegian Folklore Pic 'The Ash Lad' (EXCLUSIVE)

    Showbiz may have been left out of the U.S. government’s stimulus packages, but the industry is still paying it forward on a number of fronts. Bank of America’s promotion for DreamWorks’ “Monsters vs. Aliens” drew criticism from Pali Research’s Richard Greenfield, who wrote that he found it “odd” given that the bank is getting bailout […]

More From Our Brands

Access exclusive content