You will be redirected back to your article in seconds

Mexican networks fight ad law

Televisa, TV Azteca fined by government

Mexico’s federal electoral commission (IFE) and media congloms Televisa and TV Azteca have been brawling over political advertising.

And this month, the IFE sought to end the dispute by levying fines totaling some $300,000.

But to Televisa and TV Azteca, the fines amount to little more than a slap on the wrist in their effort to defy a 14-month-old law that makes it illegal to buy TV time for political advertising, and forces them to run a set amount of ads in primetime … for free.

Both webs fought the law and have been pushing the edge ahead of the July 5 federal election.

First they colluded to run simultaneous six-minute blocks of political ads in the middle of soccer games, popular children’s programming and even the Super Bowl. The move had pols and bureaucrats calling for blood.

The following weekend they didn’t run the ads at all, sparking the IFE fines. The congloms’ lawyers are already appealing.

But it’s worth it for the webs to eat the fines. With ads in primetime worth an estimated 1 million pesos ($67,000) per minute, Televisa and Azteca made far more money flouting the law.

And while the IFE has the legal teeth to force the stations to suspend broadcasting, it has to choose between backing down or facing enraged soccer fans and telenovela addicts who might be happy to flex their own muscle at the ballot box.

More News

  • Al Franken Kathy Griffin

    Al Franken Cut from PBS' David Letterman Special

    Mexico’s federal electoral commission (IFE) and media congloms Televisa and TV Azteca have been brawling over political advertising. And this month, the IFE sought to end the dispute by levying fines totaling some $300,000. But to Televisa and TV Azteca, the fines amount to little more than a slap on the wrist in their effort […]

  • Jeffrey Tambor

    Jeffrey Tambor Departs 'Transparent' Amid Sexual Harassment Allegations

    Mexico’s federal electoral commission (IFE) and media congloms Televisa and TV Azteca have been brawling over political advertising. And this month, the IFE sought to end the dispute by levying fines totaling some $300,000. But to Televisa and TV Azteca, the fines amount to little more than a slap on the wrist in their effort […]

  • HBO Presents-Night of Too Many Stars

    Jon Stewart, Other A-List Comics Skip Over Louis C.K. at 'Night of Too Many Stars'

    Mexico’s federal electoral commission (IFE) and media congloms Televisa and TV Azteca have been brawling over political advertising. And this month, the IFE sought to end the dispute by levying fines totaling some $300,000. But to Televisa and TV Azteca, the fines amount to little more than a slap on the wrist in their effort […]

  • 'Lady Bird,' 'Three Billboards' Fly High,

    'Lady Bird,' 'Three Billboards' Fly High, Netflix Mum on 'Mudbound' Results

    Mexico’s federal electoral commission (IFE) and media congloms Televisa and TV Azteca have been brawling over political advertising. And this month, the IFE sought to end the dispute by levying fines totaling some $300,000. But to Televisa and TV Azteca, the fines amount to little more than a slap on the wrist in their effort […]

  • Fall Out BoyFall Out Boy in

    Fall Out Boy Shout Out Colin Kaepernick and Muhammad Ali at L.A. Tour Stop

    Mexico’s federal electoral commission (IFE) and media congloms Televisa and TV Azteca have been brawling over political advertising. And this month, the IFE sought to end the dispute by levying fines totaling some $300,000. But to Televisa and TV Azteca, the fines amount to little more than a slap on the wrist in their effort […]

  • This photo shows economist and former

    PopPolitics: Robert Reich on Why GOP Tax Bill Isn't Really 'Reform' (Listen)

    Mexico’s federal electoral commission (IFE) and media congloms Televisa and TV Azteca have been brawling over political advertising. And this month, the IFE sought to end the dispute by levying fines totaling some $300,000. But to Televisa and TV Azteca, the fines amount to little more than a slap on the wrist in their effort […]

More From Our Brands

Access exclusive content