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Lifetime has signed Unilever to a multiplatform sponsorship deal for the network’s upcoming “Maneater.”
Deal will revolve around Unilver’s Vaseline Aloe Fresh brand and involve both standard commercial pods and product integration, as well as sweepstakes, online, mobile and out-of-home components. Based on a bestselling novel by Gigi Levangie Grazer (“The Starter Wife”) and produced by Sony Pictures Television, the two-part “Maneater” will star Sarah Chalke (“Scrubs”). It’s set to run May 30-31 on Lifetime.
