CBS bucks trend of faltering awards shows
CBS felt the rhythm of Sunday night’s Academy of Country Music Awards, winning the evening handily over second-place Fox. The three-hour kudofest won or tied every half-hour and improved over last year’s broadcast significantly.As with the Grammys, the ACM’s bucked the trend of faltering awards show ratings. According to preliminary nationals from Nielsen, the ACM’s delivered a 3.8 rating/10 share in the 18-49 demo, with 14.8 million total viewers. That’s up 31% in the demo from 2008 and more than 3 million more viewers. It’s the best demo numbers since 2005 and the most viewers in 11 years. Fox only offered one original program of the night, an 8 p.m. episode of “The Simpsons” (3.1/9, 6.3 million total viewers), and that was good enough to defeat NBC and ABC. Despite some critical acclaim, NBC’s “Kings” continues to falter. The Ian McShane-starrer earned a paltry 1.3/4, with 3.6 million total viewers at 8 o’clock, its rating off slightly from last week and overall viewers down just below a million. A repeat of “Extreme Makeover: Home Edition” (2.2/6, 7.1 million total viewers) was ahead of “Kings.” At 9 p.m., the Peacock’s two-hour “Celebrity Apprentice” (2.7/7, 7 million total viewers) took a big hit from ACM’s. Rating was down 19% and overall viewers plunged 1.6 million total viewers. ABC offered a repeat of “Brothers & Sisters” (1/3, 3.8 million total viewers) at 10 p.m., coming in third behind the ACM’s and “Celebrity Apprentice.” Preliminary 18-49 averages for the night: CBS, 3.3/9; Fox, 2.4/7; NBC, 2/5; ABC, 1.8/5; Univision, 1.1/3; CW, 0.4/1. In total viewers: CBS, 14.1 million; ABC, 5.8 million; NBC, 5.6 million; Fox, 4.9 million; Univision, 2.7 million; CW, 982,000.
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