Ad assault in Mexico

Political spots cause trouble for major networks

Mexico’s two major media congloms have figured a way to fight laws forcing them to air political spots.

Televisa and TV Azteca came under fire for merely clustering the spots in annoying six-minute blocks, interrupting popular kids programming and even soccer games.

The move is widely seen as an effort to inspire ill will against Mexico’s Electoral Commission, which is forcing broadcasters to meet limited, equal-time quotas of political spots. Local media has dubbed the dispute “The Spot Wars.”

The commission has demanded that the congloms explain themselves, while critics are calling for harsh sanctions or even the revoking of licenses.

After all, nothing can come in the way of a soccer match.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More News from Variety