Broadway sees increase after Fourth of July

NEW YORK — Sales for almost every production on Broadway climbed for the week (July 6-12) as the B.O. began to recover from the usual Fourth of July downturn.

The tourist-fueled uptick in biz boosted “The Lion King” ($1,428,246), up a hefty $135,000, and helped “Hair” ($1,077,578) inch back into the millionaires’ club after briefly falling below the $1 million mark during the prior frame. In the wake of a recent announcement that the show would close Aug. 30, “The Little Mermaid” ($931,435) saw sales jump 15%.

Attendance stepped up for “Chicago” ($617,379), the same week “Dancing With the Stars” co-host Samantha Harris stepped into a lead role. That rise bodes well for incoming dance showcase “Burn the Floor” (beginning perfs July 25), in which “Dancing With the Stars” alums also will appear.

Two of last season’s tuners, “Rock of Ages” ($635,633) and “Next to Normal” ($431,704), continued to gain steam, while “Shrek the Musical” ($946,563) saw a solid increase in B.O.

The 18 musicals grossed $17,027,469 for 84.8% of the Broadway total, with an attendance of 186,204 at 92.9% capacity and average paid admission of $91.45.

The six plays grossed $3,056,724 for 15.2% of the Broadway total, with an attendance of 39,550 at 81.3% capacity and average paid admission of $77.29.

Average paid admission was $88.96 for all shows.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0