Tonys boost Broadway box office

'Billy Elliot,' 'God of Carnage' get bump

The Tony Awards kickstarted Broadway box office last week, with sales rising across the board in the post-kudos frame.

The 10 statues for “Billy Elliot” ($1,401,380), including top tuner, helped propel receipts up by 11%, an impressive showing for a musical already regularly grossing well over $1 million a week. Tuner also was said to have wrapped more than $3 million in advance sales last week.

“Billy” nudged past “West Side Story” ($1,369,283) into the No. 2 slot behind “Wicked” ($1,572,092), while musical revival winner “Hair” ($1,062,416) broke the $1 million mark as well as the house record at the Al Hirschfeld Theater.

New play winner “God of Carnage” ($953,570), meanwhile, continued to push into heights rarely glimpsed by nontuners. Play revival champ “The Norman Conquests” ($294,759), a tough sell as a Brit trilogy with no big-name stars, also rose, but has yet to hit any heights.

In dollars, the largest bump of the week was posted by “Shrek the Musical” ($879,468), up more than $180,000 in the wake of its segs on the Tony telecast. “9 to 5” ($822,192), which appeared prominently in the broadcast’s opening number, rose about 10%.

After scoring three kudos including score and lead actress (for Alice Ripley), smaller-scale tuner “Next to Normal” ($437,252) posted its best gross so far, and “Rock of Ages” ($595,771) climbed by almost 30% following its Tony appearances.

Also contributing to the Rialto’s heightened cume was the last-minute biz at four productions that shuttered Sunday, all up by more than $100,000 each. “Exit the King” ($645,886) and “Joe Turner’s Come and Gone” ($451,420), both of which nabbed acting Tonys, saw upticks in biz, as did the post-award casualties, “Guys and Dolls” ($570,937) and “Reasons to Be Pretty” ($261,639).

Overall Broadway sales rose $2.4 million to about $22.1 million for 32 shows on the boards, up nearly 12%. The prior year’s post-Tony tally climbed 8% to $20.5 million, with this year’s attendance of 271,068 for the week slightly below the 275,000 logged in 2008.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety