Tonys boost Broadway box office

Awards telecast pushes week 3 sales

NEW YORK The Tony Awards kickstarted Broadway box office in Week 3, with sales rising across the board in the post-kudos frame.

Contributing to the Rialto’s heightened cume was last-minute biz at four productions that shuttered June 14. “Exit the King,” “Joe Turner’s Come and Gone,” “Guys and Dolls,” and “Reasons to Be Pretty” all saw upticks.

Overall Broadway sales rose $2.4 million to about $22.1 million for 32 shows on the boards, up nearly 12%. The prior year’s post-Tony tally climbed 8% to $20.5 million, with this year’s attendance of 271,068 for the week slightly below the 275,000 logged in 2008.

The 18 musicals grossed $17,078,543 for 77.1% of the Broadway total, with an attendance of 193,088 at 91.9% capacity and average paid admission of $88.45.

The 13 plays grossed $5,082,447 for 22.9% of the Broadway total, with an attendance of 77,980 at 78.9% capacity and average paid admission of $65.18.

Average paid admission was $81.75 for all shows.

— Gordon Cox and Sam Thielman

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading