Summer heats up Broadway sales

Nonmusical 'God of Carnage' nears $1 million

Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame.

A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy Elliot” ($1,425,426) and “Hair” ($1,094,747).

Perhaps the most notable of the SRO productions, however, were the plays, including “God of Carnage” ($969,291), creeping ever closer to that $1 million mark — an astonishing feat for a nonmusical. “Waiting for Godot” ($561,246), the especially popular revival from Roundabout Theater Company, also played to full houses.

“Shrek the Musical” ($958,551) and “The Little Mermaid” ($850,409) stood out with gains of around $80,000 each, although the biggest bump in terms of percentage came at the soon-to-shutter “August: Osage County” ($282,158), up 25% in its second-to-last week on the boards.

Play revival “The Norman Conquests” ($333,150) logged its highest weekly tally yet, while tuners “Rock of Ages” ($619,621) and “Next to Normal” ($450,901) also continued to benefit from the profile boost of Tony exposure.

Only a few shows were shut out of the B.O. benefits, with “9 to 5” ($800,067) and “Mary Stuart” ($320,278) slipping by a bit more than $22,000 each.

Despite the general upward trend, Broadway’s overall total slid thanks to the recent closings of productions including “Exit the King” and “Guys and Dolls.” Cume dropped $1.3 million to $20.8 million for 28 shows on the boards.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety