Summer heats up Broadway sales

Nonmusical 'God of Carnage' nears $1 million

Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame.

A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy Elliot” ($1,425,426) and “Hair” ($1,094,747).

Perhaps the most notable of the SRO productions, however, were the plays, including “God of Carnage” ($969,291), creeping ever closer to that $1 million mark — an astonishing feat for a nonmusical. “Waiting for Godot” ($561,246), the especially popular revival from Roundabout Theater Company, also played to full houses.

“Shrek the Musical” ($958,551) and “The Little Mermaid” ($850,409) stood out with gains of around $80,000 each, although the biggest bump in terms of percentage came at the soon-to-shutter “August: Osage County” ($282,158), up 25% in its second-to-last week on the boards.

Play revival “The Norman Conquests” ($333,150) logged its highest weekly tally yet, while tuners “Rock of Ages” ($619,621) and “Next to Normal” ($450,901) also continued to benefit from the profile boost of Tony exposure.

Only a few shows were shut out of the B.O. benefits, with “9 to 5” ($800,067) and “Mary Stuart” ($320,278) slipping by a bit more than $22,000 each.

Despite the general upward trend, Broadway’s overall total slid thanks to the recent closings of productions including “Exit the King” and “Guys and Dolls.” Cume dropped $1.3 million to $20.8 million for 28 shows on the boards.

More Legit

  • Boys and Girls review Carey Mulligan

    London Theater Review: 'Boys and Girls' With Carey Mulligan

    Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame. A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy […]

  • Jeff Daniels

    Jeff Daniels to Star in Aaron Sorkin's 'To Kill a Mockingbird' on Broadway

    Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame. A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy […]

  • Kelli O'Hara

    Tony Winner Kelli O'Hara Signs With ICM

    Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame. A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy […]

  • Neil LaBute MCC Theater

    Neil LaBute Out as Playwright-in-Residence at Off Broadway's MCC Theater

    Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame. A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy […]

  • Katharine McPhee

    Katharine McPhee Joins Broadway's 'Waitress'

    Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame. A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy […]

  • Jake Shears

    Stagecraft Podcast: Kirstin Maldonado, Jake Shears Walk the Walk in 'Kinky Boots'

    Summer momentum continued to build on the Rialto last week, with sales at most productions climbing — although overall cume dipped in the wake of four post-Tony closings the prior frame. A full eight productions pulled in capacity auds, with six of them posting sales of more than $1 million each, including Tony winners “Billy […]

More From Our Brands

Access exclusive content