Broadway play “A Steady Rain,” toplined by Daniel Craig and Hugh Jackman, is already looking like a rainmaker.
Legiters have been buzzing that the play racked up a whopping $3 million in advance sales solely from the initial pre-sale offer for American Express cardholders — even before ducats go on sale to the general public July 25. Pre-sale launched Saturday.
A rep for the production wouldn’t confirm any figures, but the big-league numbers come as no surprise given the anticipated B.O. draw of film stars Craig and Jackman.
Initial tally for “Rain” looks likely to land the show in the top-selling range of other notable star-driven plays, including the 2006 Julia Roberts starrer “Three Days of Rain,” which reportedly pulled in $7 million in one day of sales to the general public, and Billy Crystal’s 2004 show “700 Sundays,” said to have garnered an advance of $6 million.
“Hamlet,” the London import that stars Jude Law, was also said to have done well on the advance sales front last weekend, with that tally rumored to have come close to the $1 million mark.
“Steady Rain,” helmed by John Crowley, is set to begin perfs at the Schoenfeld Theater on Sept. 10 ahead of a Sept. 29 opening.