Situation Interactive, the interactive marketing agency that specializes in live fare, including Broadway shows, will open a Los Angeles office in August.
West Coast clients for Situation include L.A.’s Center Theater Group and the Bay Area’s Shorenstein Hays Nederlander. Headquartered in Gotham, the company also has a Vegas outpost.
Situation prexy Damian Bazadona and the New York office’s leadership team will remain in Gotham, while the West Coast director of account services, Caroline Lenher, will oversee the new office and manage operations in Vegas, where clients include Blue Man Group and “Peepshow.”
Situation’s current interactive campaigns for Broadway shows include work for Tony nominees “Billy Elliot” and “Next to Normal,” among other productions.