Looks like “Avenue Q” won’t be closing after all. At the final Broadway performance of the long-running tuner, producer Kevin McCollum took the stage following the curtain call and announced the show would transfer to New World Stages, where it will begin playing Oct. 9.
“It’s a smaller theater, so the tickets will be $1,000 each,” McCollum quipped (he later said the actual top ticket will be $86.50). “There will be less seats and more beer.” Announcement took everyone from the aud to the cast by surprise.
The transfer is one of the few times a Broadway production has moved to an Off Broadway venue. The most recent example appears to be ” ‘night Mother,” which transferred to Off Broadway in 1984.
At what McCollum dubbed the “Broadway-adjacent pre-opening party,” as opposed to the Broadway closing party, fellow producer Robyn Goodman said she’s looking forward to the challenge of producing the show in smaller house.
“We’re looking for a way to monetize Off Broadway,” Goodman said. “I called (NWS general manager) Ken Davenport, and we ran the numbers.” The show’s capitalization will reportedly be reduced to between $1 million and $800,000 from its original $3.5 million (long since recouped). Goodman also produced “Altar Boys” at the venue, which has been running since 2005.
Robert Lopez, Jeff Marx and Jeff Whitty’s foul-mouthed, pure-hearted puppet comedy tuner closed at Broadway’s Golden Theater after 2,534 performances and well into its sixth year. That makes the triple Tony-winner the 20th-longest running show in the history of the Great White Way.
Directed by Jason Moore, the show will again be produced by the New Group and the Vineyard Theater, as well as McCollum, Goodman and Jeffrey Seller.