“Ragtime” will have a bit more time after all.
The Broadway tuner revival, which announced a Jan. 3 closing earlier this week due to lackluster sales, has extended its run by a week and will now play through Jan. 10.
The addition was attributed to a surge in box office that followed the announcement of the production’s imminent end date.
Tuner received generally favorable reviews and a few raves from Gotham critics when it opened Nov. 15. But sales for the show never built sufficiently to sustain the sizable production, which includes 40 thesps and an orchestra of 28.
Helmer Marcia Milgrom Dodge’s staging of the 1998 musical originated in a hit run at Washington D.C.’s Kennedy Center in the spring. Many of those in the D.C. cast, including Christiane Noll, Bobby Steggert and Quentin Earl Darrington, reprised their roles on the Rialto.
The additional week of perfs won’t give the $8.5 million production time to recoup, but it will allow more time for Tony voters to catch the show, along with the last-minute auds drummed up by the closing notice earlier this week.
Based on the novel by E.L. Doctorow, “Ragtime” has book by Terrence McNally and music by Lynn Ahrens and Stephen Flaherty. Kevin McCollum, Roy Furman, Scott Delman, Roger Berlind and Emanuel Azenberg, among others, produce in association with the Kennedy Center.
When “Ragtime” closes it will have played 28 previews and 65 regular perfs.