‘Pretty’ finds no reasons to continue

Broadway show is first post-Tony Awards casualty

“Reasons to Be Pretty” became the first post-Tony Awards casualty on Broadway, with the struggling play — which came away empty-handed from the kudocast — announcing its final perf would be Sunday.

The well-reviewed Neil LaBute play was the season’s most notable illustration of the difficulty of attracting auds in an unusually crowded Broadway slate. A transfer of an Off Broadway staging by MCC Theater, “Reasons” opened during a spring that saw an extraordinary number of straight plays bow to strong critical reception.

Without the head-turning movie-star names attached to, for instance, current hit play “God of Carnage,” “Reasons” never picked up momentum at the box office despite the good press. Weekly sales never topped $200,000, with the production so far pulling in a cume of just $1.7 million since it began perfs March 13.

Producers of “Reasons,” including Jeffrey Richards, Jerry Frankel and MCC, had held out hope for a potential B.O. bump from awards attention, including Tony noms for play, lead actor (Thomas Sadoski) and featured actress (Marin Ireland). But with no wins on which to pin a publicity boost, the “Reasons” team decided to throw in the towel.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading