“Reasons to Be Pretty” became the first post-Tony Awards casualty on Broadway, with the struggling play — which came away empty-handed from the kudocast — announcing its final perf would be Sunday.
The well-reviewed Neil LaBute play was the season’s most notable illustration of the difficulty of attracting auds in an unusually crowded Broadway slate. A transfer of an Off Broadway staging by MCC Theater, “Reasons” opened during a spring that saw an extraordinary number of straight plays bow to strong critical reception.
Without the head-turning movie-star names attached to, for instance, current hit play “God of Carnage,” “Reasons” never picked up momentum at the box office despite the good press. Weekly sales never topped $200,000, with the production so far pulling in a cume of just $1.7 million since it began perfs March 13.
Producers of “Reasons,” including Jeffrey Richards, Jerry Frankel and MCC, had held out hope for a potential B.O. bump from awards attention, including Tony noms for play, lead actor (Thomas Sadoski) and featured actress (Marin Ireland). But with no wins on which to pin a publicity boost, the “Reasons” team decided to throw in the towel.