Broadway box office remained steady last week in the run-up to the Tony Awards, with total cume climbing slightly to $19.7 million for 32 shows on the boards.
Several shows saw B.O. rise, including “Joe Turner’s Come and Gone” ($375,803), up a whopping 33% in wake of the recent publicity-generating visit from Barack and Michelle Obama.
Meanwhile, “God of Carnage” ($928,926), which was already a hit and is now a Tony winner, continued to post figures more common to tuners than to straight plays, with the show staking out a berth in the No. 6 spot in the top 10.
Any boost in Broadway grosses from the national exposure of the Tony telecast will play out in the coming weeks. Although powerhouse sellers “West Side Story” ($1,326,013) and “Billy Elliot” ($1,262,792), the kudocast’s big winner, seemingly don’t have far to climb in terms of weekly numbers, tuners “Rock of Ages” ($463,032) and “Next to Normal” ($363,464) look poised to register noticeable upticks. (“Normal” climbed a bit last week despite playing only seven perfs.)
Legiters also will be keeping an eye on “The Norman Conquests” ($260,455) to see whether the revival can parlay its Tony win into more robust sales.
Among the shows slipping slightly at the B.O. last week were struggling straight plays “Irena’s Vow” ($174,388) and “Reasons to Be Pretty” ($160,865). The latter called it quits soon after the Tonys, with the production now skedded to shutter Sunday.
The frame was the second to have Broadway sales figures funneled through the Broadway League, which reports “gross gross” receipts vs. net gross, i.e., numbers that subtract credit card fees, pension fund deductions and group sales commissions from the tallies.