NEW YORK Broadway got a holiday boost in Week 52, with the late-spring uptick feeling some extra lift from Memorial Day weekend.Most productions on the boards posted gains, although few increases proved remarkable. Large-scale tourist-magnets benefited most from the weekend traffic, with “Shrek the Musical (up $135,000 to $770,039) seeing the heftiest surge of the frame. Total cume of the Rialto rose about $950,000 to $20.5 million for 34 shows on the boards. Attendance climbed by about 10,000 to 271,392, putting overall aud capacity at 84%. Indicating how tough it is to attract theatergoers in a crowded play season, Tony-nommed revivals “Mary Stuart” ($320,683) and “The Norman Conquests” ($304,815), were among the shows slipped. Among musical entries, “9 to 5″ ($805,908) didn’t rise by much but nonetheless broke the $800,000 mark for the first time, while both “Rock of Ages” ($450,676) and “Next to Normal” ($337,306) gathered momentum. The 20 musicals grossed $15,544,679 for 75.9% of the Broadway total, with an attendance of 195,940 at 93.5% capacity and average paid admission of $79.33. The 13 plays grossed $4,940,221 for 24.1% of the Broadway total, with an attendance of 75,452 at 65.3% capacity and average paid admission of $65.48. Average paid admission was $75.48 for all shows. – Gordon Cox and Sam Thielman
Want Entertainment News First? Sign up for Variety Alerts and Newsletters!