Impulse buys hope to boost sales launches LunchTix

The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys.

Discount theater website recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day.

Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats available at the TKTS booths). The range of future perfs on offer varies from a few days to a couple of weeks.

Productions that have sent out deals through LunchTix include “Shrek the Musical,” “Guys and Dolls,” “The Phantom of the Opera,” “The American Plan” and “The 39 Steps.” Prices have been marked down by as much as 60%.

Shows pay BroadwayBox a fee when they offer discounts through the LunchTix email blasts.

Established after 9/11, the BroadwayBox site allows members to share discount codes for shows on Broadway, Off Broadway, in London and in Vegas. Membership to is free.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety