You will be redirected back to your article in seconds

Impulse buys hope to boost sales

BroadwayBox.com launches LunchTix

The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys.

Discount theater website BroadwayBox.com recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day.

Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats available at the TKTS booths). The range of future perfs on offer varies from a few days to a couple of weeks.

Productions that have sent out deals through LunchTix include “Shrek the Musical,” “Guys and Dolls,” “The Phantom of the Opera,” “The American Plan” and “The 39 Steps.” Prices have been marked down by as much as 60%.

Shows pay BroadwayBox a fee when they offer discounts through the LunchTix email blasts.

Established after 9/11, the BroadwayBox site allows members to share discount codes for shows on Broadway, Off Broadway, in London and in Vegas. Membership to LunchTix.com is free.

More Legit

  • Branded Game Events, Escape Rooms Scale

    Immersive, Branded Game Content Scales Up With New Merger

    The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys. Discount theater website BroadwayBox.com recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day. Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats […]

  • Tom Hollander

    Broadway Review: 'Travesties' Starring Tom Hollander

    The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys. Discount theater website BroadwayBox.com recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day. Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats […]

  • Tony Awards 2018: Nick Scandalios to

    Tony Awards 2018: Nick Scandalios to Receive Isabelle Stevenson Award

    The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys. Discount theater website BroadwayBox.com recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day. Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats […]

  • Chris Evans

    Chris Evans Talks 'Infinity War,' Broadway and His Future With Captain America

    The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys. Discount theater website BroadwayBox.com recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day. Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats […]

  • Summer musical review

    Broadway Review: 'Summer,' The Donna Summer Musical

    The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys. Discount theater website BroadwayBox.com recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day. Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats […]

  • Duncan Sheik, Steven Sater, Jason Robert

    Duncan Sheik, Steven Sater, Jason Robert Brown Set for 2018 Powerhouse Season

    The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys. Discount theater website BroadwayBox.com recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day. Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats […]

  • Stage Streaming Network: Theater-Centric Channel Launches

    Streaming Network Devoted to Theater Content to Launch This Summer

    The latest recession-era sales strategy for hawking Broadway and Off Broadway tickets: Impulse buys. Discount theater website BroadwayBox.com recently launched LunchTix, which every weekday morning emails members with a low-price ticket offer that expires at 3 p.m. that day. Performances available are restricted, but are not limited to day-of perfs (as are the discount ducats […]

More From Our Brands

Access exclusive content