Newcomers boost Broadway sales momentum

While Broadway box office was mixed last week, the overall cume rose, as the fall’s newly opened and previewing shows continue to gather steam.

The titular Dane in Jude Law starrer “Hamlet” ($904,914) had little reason to be melancholy, posting the heftiest gain of the frame with a 27% rise of almost $195,000. Also adding sales momentum were “Memphis” ($545,701) — rising by a promising 14% in a week that included several comp-heavy critics perfs — as well as the recently extended Manhattan Theater Club production of “The Royal Family” ($268,524), jumping a robust 34%. (“Memphis” opened Monday night.)

“God of Carnage” ($1,005,746) cracked the millionaires club in one of its eight-perf weeks, joining “A Steady Rain” ($1,239,283) as one of two non-musicals to log a tally of more than $1 million each.

During the prior sesh, several shows got boosts from Columbus Day weekend biz, while last week some of those tourist-reliant offerings — notably “Shrek the Musical” ($583,404), slipping 13% and playing to 58% capacity — reported shrinkage. In its second full week on the boards, “Brighton Beach Memoirs” ($123,346) played to less than 50% of capacity.

Still, recently opened nontuners “Wishful Drinking” ($396,676), “Superior Donuts” ($352,471) and “Oleanna” ($271,157) were among the shows on the rise, while the minor dip at new musical revival “Bye Bye Birdie” ($551,402) is likely attributable to last week’s critics perfs and the Oct. 15 opening night.

Overall Rialto cume rose by about $450,000 to $21.1 million for 29 shows on the boards, and the 246,045 attendance figure is almost 87% of the Main Stem’s capacity.

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