NEW YORK — Several Broadway productions posted generally minor box office declines in Week 41 (March 2-8) — but the Street’s overall cume rose, thanks to an incoming tide of previewing shows.
The Rialto revival of “Hair” began promisingly, with the first five perfs of the show pulling in $404,387 and playing to auds that averaged 86% of capacity. Another new outing successfully filling seats was “Exit the King” ($126,010 for two previews), the Geoffrey Rush and Susan Sarandon starrer that attracted auds at 89% of capacity.
Previewing tuner “West Side Story” ($1,066,334) stayed strong, gaining slightly on its spectacular opening-sesh receipts. That show played its first frame of eight previews, as did play revival “Blithe Spirit” ($438,688), which posted decent numbers for a previewing non-musical although it filled less than 60% of the Shubert Theater (which is more often a musical house).
New plays “God of Carnage” ($396,469), “33 Variations” ($269,780) and “Impressionism” ($265,211) contributed to the Rialto pot, too, with each offering also playing its first full week of previews.
The Main Stem’s overall tally rose about $920,000 to $14.3 million for 26 shows on the boards.
The 16 musicals grossed $11,126,547 for 80.3% of the Broadway total, with an attendance of 143,454 at 82.5% capacity and average paid admission of $77.56.
The 10 plays grossed $3,144,074 for 22.0% of the Broadway total, with an attendance of 47,078 at 65.8% capacity and average paid admission of $66.78.
Average paid admission was $74.90 for all shows.