Disney Theatrical Prods. will offer $15 companion tickets to its three Broadway productions in honor of the company’s 15th anniversary.
Program, called “$15 for 15,” is not unlike the Kids Go Free initiative Disney touted earlier in the season, giving theatergoers a free child’s ticket for every adult ducat purchased to select perfs.
New offer is good for about 125 upcoming spring performances of “The Lion King,” “Mary Poppins” and “The Little Mermaid.” Consumers will have a two-week window, April 5-19, to take advantage of the sale.
Move aims to pull in auds who don’t necessarily have kids, as well as bolster crowds at weekday perfs. Offer also lowers the two-ticket price point in an economy that has producers worrying about belt-tightening theatergoers.
Disney’s first stage outing, “Beauty and the Beast,” preemed on the Rialto in 1994, going on to a 13-year run. Its most recent legit project, “Peter and the Starcatchers,” got a recent workshop production at La Jolla Playhouse.