The Broadway revival of “Finian’s Rainbow” has become the latest show to announce a post-Christmas closing: The tuner is set to shutter Jan. 17, according to an email sent Wednesday by lead producers David Richenthal, Jack Viertel and Alan D. Marks.
Finian’s Rainbow” opened at the St. James Theater on Oct. 29 to generally strong notices, and it was thought the production had a good chance of making it into the hit column. But the lack of a star name to draw audiences, an overly large venue and a competitive musical market worked against the show.
The plan was to try and move “Finian’s” into a smaller theater where the show would still make economic sense, but nothing suiting the production’s demands was available.
After spending considerable time and effort on finding a theater to move to, we have currently exhausted the possibility,” producers wrote in the email. “No appropriate theater is available at this time. Unfortunately, we have been unable to earn significant enough grosses at the St. James to continue there; the economics of Broadway have not played out in our favor, and there is simply no other choice.”
January is one of the Rialto’s most notoriously fallow months and regularly sees a spate of closings. “Finian’s” joins a large group of offerings skedded to close this month including “Ragtime,” “Shrek the Musical,” “Superior Donuts,” “The 39 Steps” and “Bye Bye Birdie.”