'Shrek the Musical' among the largest drops
NEW YORK — Broadway sales slowed down a bit in week 12 (Aug. 10-16) — as they often do during the tail end of the summer.
Box office at most individual productions slipped, although few drops were remarkable. Largest of the frame belonged to “Shrek the Musical” ($948,098), once again demonstrating the production’s trouble in maintaining upticks in biz. The tuner fell off by about $115,000, or 11%.
The biggest bump of the sesh went to the increasing hot “Burn the Floor” ($665,009), shooting up by $125,000 and playing to 98% capacity. It remains to be seen whether a cast change last week — with two hoofers from “Dancing With the Stars” replaced for the rest of the production’s 12-week run by a pair from “So You Think You Can Dance” — will have any noticeable effect on receipts.
Total Broadway cume slipped about $360,000 to $19.3 million for 21 shows on the boards.
The 19 musicals grossed $18,656,902 for 96.5% of the Broadway total, with an attendance of 195,512 at 93.7% capacity and average paid admission of $95.43.
The two plays grossed $668,643 for 3.5% of the Broadway total, with an attendance of 10,382 at 74.6% capacity and average paid admission of $64.40.
Average paid admission was $93.86 for all shows.