'Shrek the Musical' among the largest drops
NEW YORK — Broadway sales slowed down a bit in week 12 (Aug. 10-16) — as they often do during the tail end of the summer.Box office at most individual productions slipped, although few drops were remarkable. Largest of the frame belonged to “Shrek the Musical” ($948,098), once again demonstrating the production’s trouble in maintaining upticks in biz. The tuner fell off by about $115,000, or 11%. The biggest bump of the sesh went to the increasing hot “Burn the Floor” ($665,009), shooting up by $125,000 and playing to 98% capacity. It remains to be seen whether a cast change last week — with two hoofers from “Dancing With the Stars” replaced for the rest of the production’s 12-week run by a pair from “So You Think You Can Dance” — will have any noticeable effect on receipts. Total Broadway cume slipped about $360,000 to $19.3 million for 21 shows on the boards. The 19 musicals grossed $18,656,902 for 96.5% of the Broadway total, with an attendance of 195,512 at 93.7% capacity and average paid admission of $95.43. The two plays grossed $668,643 for 3.5% of the Broadway total, with an attendance of 10,382 at 74.6% capacity and average paid admission of $64.40. Average paid admission was $93.86 for all shows.
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