You will be redirected back to your article in seconds

Broadway’s late summer slump

B.O. sales down as audiences feel N.Y. 'Burn'

The late-summer heat and humidity made all of New York sluggish last week — and Broadway sales were no exception.

Nearly every show on the boards posted losses, with the only two exceptions — “The Little Mermaid” ($1,212,777), up just a bit, and “Avenue Q” ($454,132), climbing by around $25,000 — benefiting from last-minute sales as they head into their final weeks on the boards.

Steepest decline of the frame came from “Burn the Floor” ($426,308), which eased nearly $240,000 after sales soared the prior sesh. Drop suggests that Karina Smirnoff and Maksim Chmerkovskiy, the “Dancing With the Stars” hoofers who toplined the production until Aug. 16, drove a significant chunk of sales. (“So You Think You Can Dance” alums Anya Garnis and Pasha Kovalev began their own stint in the show Aug. 18.)

Dips at individual productions ranged from the hefty — at, for instance, “The Phantom of the Opera” ($969,210), “Shrek the Musical” ($857,449) and “9 to 5” ($589,453), all down by around 10% each — to the barely noticeable. A couple of tuners, “Phantom” and “Mary Poppins” ($952,564), fell out of the millionaires’ club, leaving eight that logged sales of more than $1 million each.

Rialto cume slid to $17.9 million, down around $1.5 million for 20 shows currently playing. Attendance dropped from 206,000 to about 192,000. That’s quite a bit lower than the 230,000 attendance recorded last year at about this time, although in terms of the percentage of Rialto capacity, the frame comes in at 90% vs. the 84% logged in 2008.

Sales will likely continue to slip over the next couple of weeks as summer tourism dwindles, with a major dropoff expected in the annual post-Labor Day slump.

More Legit

  • J.K. Rowling on the Future of

    J.K. Rowling on the Future of Harry Potter Stories on Stage

    The late-summer heat and humidity made all of New York sluggish last week — and Broadway sales were no exception. Nearly every show on the boards posted losses, with the only two exceptions — “The Little Mermaid” ($1,212,777), up just a bit, and “Avenue Q” ($454,132), climbing by around $25,000 — benefiting from last-minute sales […]

  • Harry Potter and the Cursed Child

    Broadway Review: 'Harry Potter and the Cursed Child'

    The late-summer heat and humidity made all of New York sluggish last week — and Broadway sales were no exception. Nearly every show on the boards posted losses, with the only two exceptions — “The Little Mermaid” ($1,212,777), up just a bit, and “Avenue Q” ($454,132), climbing by around $25,000 — benefiting from last-minute sales […]

  • Hello, Dolly! Bette Midler

    Bette Midler to Return to Broadway's 'Hello, Dolly!'

    The late-summer heat and humidity made all of New York sluggish last week — and Broadway sales were no exception. Nearly every show on the boards posted losses, with the only two exceptions — “The Little Mermaid” ($1,212,777), up just a bit, and “Avenue Q” ($454,132), climbing by around $25,000 — benefiting from last-minute sales […]

  • My Fair Lady review

    Broadway Review: 'My Fair Lady'

    The late-summer heat and humidity made all of New York sluggish last week — and Broadway sales were no exception. Nearly every show on the boards posted losses, with the only two exceptions — “The Little Mermaid” ($1,212,777), up just a bit, and “Avenue Q” ($454,132), climbing by around $25,000 — benefiting from last-minute sales […]

  • Tony Awards: Sara Bareilles, Josh Groban

    Sara Bareilles, Josh Groban to Host 2018 Tony Awards

    The late-summer heat and humidity made all of New York sluggish last week — and Broadway sales were no exception. Nearly every show on the boards posted losses, with the only two exceptions — “The Little Mermaid” ($1,212,777), up just a bit, and “Avenue Q” ($454,132), climbing by around $25,000 — benefiting from last-minute sales […]

  • New York Mayor's Office women

    New York Mayor's Office Details New $5 Million Women's Fund for Film, Theater

    The late-summer heat and humidity made all of New York sluggish last week — and Broadway sales were no exception. Nearly every show on the boards posted losses, with the only two exceptions — “The Little Mermaid” ($1,212,777), up just a bit, and “Avenue Q” ($454,132), climbing by around $25,000 — benefiting from last-minute sales […]

  • Tina review

    West End Review: Tina Turner Musical 'Tina'

    The late-summer heat and humidity made all of New York sluggish last week — and Broadway sales were no exception. Nearly every show on the boards posted losses, with the only two exceptions — “The Little Mermaid” ($1,212,777), up just a bit, and “Avenue Q” ($454,132), climbing by around $25,000 — benefiting from last-minute sales […]

More From Our Brands

Access exclusive content