Sales for almost every production on Broadway climbed last week as the B.O. began to recover from the usual Fourth of July downturn.
The tourist-fueled uptick in biz brought a noticeable boost to “The Lion King” ($1,428,246), up a hefty $135,000, and helped “Hair” ($1,077,578) inch back into the millionaires’ club after briefly falling below the $1 million mark during the prior frame.
In the wake of a recent announcement that the show would close Aug. 30, “The Little Mermaid” ($931,435) saw sales jump 15%.
Attendance stepped up by almost 1,000 theatergoers — as did attendance at “Chicago” ($617,379), the same week that “Dancing With the Stars” co-host Samantha Harris stepped into a lead role. That rise could potentially bode well for incoming dance showcase “Burn the Floor” (beginning perfs July 25), in which “Dancing With the Stars” alums will also appear.
Two of last season’s tuners, “Rock of Ages” ($635,633) and “Next to Normal” ($431,704), continued to gain steam, while “Shrek the Musical” ($946,563) saw a solid increase in B.O. (as it often does during tourist-heavy frames). “9 to 5” ($694,270), on the other hand, didn’t get much of a bump.
Meanwhile, those who waited to catch “Waiting for Godot” ($668,089) helped propel last-minute sales for the popular Roundabout Theater revival up by a whopping 22%. Production, toplined by Bill Irwin and Nathan Lane, was the only show to close Sunday.
Total Broadway cume climbed by $1.3 million to about $20 million for 24 shows on the boards. Attendance rose a bit to 225,754, down from last year’s tally of about 240,000 for the same sesh (although that week saw 30 shows on offer vs. this year’s 24 productions).