Broadway down 4% from previous week

Broadway Grosses

NEW YORK — The slight sales boost that Memorial Day weekend brought to Broadway mostly evaporated the week of May 24-30, with Rialto cume off about $850,000.

Overall slippage was likely offset somewhat by the fact that the Broadway League, which last week consolidated the reporting of Main Stem numbers, began reporting “gross gross” vs. the traditional net gross (which subtracts credit card transaction fees from totals).

Down about 4%, Week 1’s tally hit $19.6 million for 32 shows on the boards — while over the same frame in 2008, sales fell more than $3 million (15%) to $17.5 million for 34 productions playing.

“Joe Turner’s Come and Gone” ($283,197) — the most talked-about offering of the weekend, thanks to a highly publicized May 30 visit by President Obama and wife Michelle — didn’t climb by a huge amount, but the coming weeks will indicate whether the recent publicity will lead to a sustained increase in sales at the Lincoln Center Theater production.

The 20 musicals grossed $14,702,527 for 75.2% of the Broadway total, with an attendance of 186,006 at 88.7% capacity and average paid admission of $79.04.

The 13 plays grossed $4,838,507 for 24.8% of the Broadway total, with an attendance of 74,680 at 58.6% capacity and average paid admission of $64.79.

Average paid admission was $74.96 for all shows.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading