NEW YORK — The annual publicity boost of the Tony noms helped prompt a rise in Broadway box office — but the tuner to post the largest gain of the frame was “9 to 5” ($762,358), the show notably shut out of the race for Tony’s top musical prize. Sales climbed almost $100,000, which put the production in the top 10 for the first time.
Leader of the Tony pack, “Billy Elliot” ($1,120,203), also was one of the shows to rise, as was its smaller-scale competish “Next to Normal” ($278,881), up about 24%.
With all the attention directed to more recent offerings, longrunners experienced the largest drops of the sesh, although none were dire. Shows that slid included “Mamma Mia!” ($830,636), “The Phantom of the Opera” ($642,926) and “Chicago” ($450,791).
Overall cume was up around $450,000 to about $18.6 million for 35 shows on the boards.
The 20 musicals grossed $13,938,025 for 75.1% of the Broadway total, with an attendance of 179,643 at 85.7% capacity and average paid admission of $77.59.
The 14 plays grossed $4,625,818 for 24.9% of the Broadway total, with an attendance of 72,086 at 56.6% capacity and average paid admission of $64.17.
Average paid admission was $73.75 for all shows.
— Gordon Cox and Sam Thielman