ShoWest schedule: Tuesday, March 31

Itinerary of planned events

7:45 a.m.

Breakfast

Ken Mason Award: Mark Christiansen, exec VP, operations, Paramount

Alternative Content: Providing Unique and Targeted Entertainment

Panelists: Dan Diamond, NCM Fathom; Michele Martell, Cinedigm Content and Entertainment Group; Evan Saxon, D&E Entertainment; David Wengrod, Screenvision (Champagne Ballroom, Paris Hotel)

9:15 a.m.

State of the Industry Update

Alan Horn, Warner Bros.; Dan Glickman, MPAA; John Fithian, president, NATO

Award Presentation for ShoWesters of the Year: Tony and Dean Kerasotes, Kerasotes ShowPlace Theaters (Le Theatre Des Arts, Paris Hotel)

11:30 a.m.

Upcoming 3-D Projects (ticketed event)

Presenter: Mark Zoradi, Disney (Le Theatre Des Arts, Paris Hotel)

2:30 p.m.

Hot Topics in Human Resources

Keith Wiedenkeller, AMC

3:30 p.m.

Theater Design Considerations for Alternative Content & Gaming

Panelists: Michael A. Cummings, TK Architects; Evan Saxon, D&E Entertainment; Larry Etter, Malco Theaters

4:30 p.m.

Cinema Merchandising & POS: The Way Forward

Mark de Quervain, Vue Entertainment (Las Vegas Ballroom 1, Bally’s Hotel)

6:30 P.M. and 9:45 p.m.

Screening of “The Soloist” (ticketed event; Le Theatre Des Arts, Paris Hotel)

7:45 p.m.

Dinner reception (Champagne Ballroom)

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