'Fired Up!'

"Fired Up!" is just a sad, cheapo bid to be the "Bring It On" of the '00s.

If the sorry state of Hollywood comedy could use a boost from a pep squad, it’s let down by the droopy “Fired Up!,” in which a pair of high school football-playing lotharios man up for the cheerleading team. The guys view the cheerleading field as new sexual turf to plow — and plow they do — but the pic is just a sad, cheapo bid to be the “Bring It On” of the ’00s. Opening weekend will stick the landing with target teen and college crowds, with overtime action in vid.

Deep in southeastern Illinois, which suspiciously looks a lot like the Southern California suburbs, Shawn (Nicholas D’Agosto) and Nick (Eric Christian Olsen) are inseparable buddies and the go-to offensive combo for the Gerald Ford High School Tigers’ varsity football team, led by beyond-foul-mouthed Coach Byrnes (Philip Baker Hall, in an embarrassing role). Byrnes utters “shit” so many times in one minute that Shawn and Nick actually keep count, making one wonder what the MPAA’s quota for a PG-13 rating actually is.

Looking dimly on the prospect of summer football camp in sizzling El Paso, Texas, and bored with the local babes, the pair overhear the Tiger cheerleaders — captained by Carly (Sarah Roemer) — strategizing for their own summer camp’s competitive tourney; the guys figure they’ll try out and bag some new hotties. With their verbal skills and supreme grasp of science, along with a knack for the right seductive tone, Shawn and Nick are ESPN-ized versions of Valmont from “Les Liaisons dangereuses” mixed with Hope and Crosby.

The moment Carly (rightly) suspects these dudes’ intentions, it’s as clear as a ref’s flag that Shawn will conquer her in the end. Of course, there are obstacles along the way, starting with Carly’s current, obnoxious (is there any other kind?) beau, self-named Dr. Rick (the unfunny David Walton); followed by a nasty rival cheer squad (and perennial champs) the Panthers, dressed in black and led by snarly Gwyneth (Annalynne McCord), who’s determined to keep the customarily cellar-dwelling Tigers in their place.

In a sign that Shawn and Nick can have their way with any woman — within 24 hours after arriving at camp, they have sex with at least a dozen — Nick even manages to seduce thirtysomething camp co-head Diora (Molly Sims), married to heavily closeted Coach Keith (played by John Michael Higgins with his characteristically ironic vigor). Pic’s sideline action involving several gay and lesbian students and teachers is out for all to see, a sign of greater sexual openness for a mainstream teen comedy.

Nevertheless, “Fired Up!” settles for being little more than a rehash of formulas with nothing to pep things up. A scene in which the camp teams watch an alfresco screening of “Bring It On” gives the game away and incorrectly assumes that the earlier cheerleading comedy is universally considered a classic.

D’Agosto and Olsen pump up Freedom Jones’ lame script with a verbal rat-a-tat-tat, call-and-response energy that gives off the impression of being at least partly improvised. Roemer survives with her dignity intact, while petite, smart-mouthed Juliette Goglia works to steal her scenes.

Director Will Gluck gets a possessory credit, even though the film’s production standard is the impersonally bland, glossy norm for studio comedies.

Fired Up!

Production

A Sony Pictures Entertainment release of a Screen Gems presentation of a Moving Pictures AMG/Gross Entertainment/Charles Weinstock production. Produced by Matthew Gross, Peter Jaysen, Weinstock. Executive producers, Will Gluck, Paddy Cullen, Marcy Gross, Ann Weston. Directed by Will Gluck. Screenplay, Freedom Jones.

Crew

Camera (Deluxe color, Panavision widescreen), Thomas Ackerman; editor, Tracey Wadmore-Smith CQ; music, Richard Gibbs; music supervisor, Wende Crowley CQ; production designer, Marcia Hinds; art director, Bo Johnson; set designer, Casey Kasemeier; set decorator, Karen Agresti; costume designer, Mynka Draper CQ; sound (Dolby Digital/SDDS/DTS), Douglas Axtell; supervising sound editors, Jon Wakeham, Sean McCormack; re-recording mixers, Kevin Burns, Elliot Tyson, Jeffrey J. Haboush; visual effects supervisor, Rocco Passionino; visual effects, Zoic Studios; special effects supervisor, John Frazier; stunt coordinator, Johnny Martin; choreographer, Zachary Woodlee; assistant director, Todd M. Amateau; casting, Lisa Miller Katz. Reviewed at Sony Studios, Los Angeles, Feb. 9, 2009. MPAA Rating: PG-13. Running time: 89 MIN.

With

Shawn Colfax - Nicholas D'Agosto Nick Brady - Eric Christian Olsen Carly - Sarah Roemer Diora - Molly Sims Bianca - Danneel Harris CQ Dr. Rick - David Walton Brewster - Adhir Kalyan Gwyneth - Annalynne McCord Poppy - Juliette Goglia Coach Byrnes - Philip Baker Hall Coach Keith - John Michael Higgins
With: Jake Sandvig, Edie McClurg.

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