Imax tickets account for one third of all sales

Advance ticket sales for Warner Bros.’ “Watchmen” are outpacing those for “300” — both from Zack Snyder — by four to one.

There’s a big caveat, however. Snyder’s “300” sold more than 80% of its advance tickets on the Wednesday and Thursday before its release.

So far, Imax tickets account for one third of all ticket sales for “Watchmen,” based on the graphic novel and running 2:45 in length.

“The true test for ‘Watchmen’ will be how it performs later this week,” exec VP and general manager Joel Cohen said.

“Watchmen” is expected to have a big opening weekend, thanks to fanboys. How well it continues to play depends upon whether it crosses over and appeals to a broader audience. Pic is considered to be a hard R rating for its graphic violence and sex.

“300” opened to $70.9 million in early March 2007 on its way to grossing $210 million domestically.

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