‘Up’ figures to see ‘Incredibles’ sights

Pixar toon tracks record box office

After less than a month at the multiplexes, Disney-Pixar’s 3-D toon “Up” has enough lift to likely become the second-highest-grossing Pixar title at the domestic B.O. after “Finding Nemo.”

Through Sunday, “Up’s” domestic total was $187.4 million — the second best of any summer film to date. Par’s “Star Trek” has cumed $231.9 million.

“Up’s” boffo run is the latest example of how 3-D runs can boost a film’s bottom line through higher ticket prices. The film’s 3-D runs make up only 40% of the total screen count, yet they contribute 60% of the gross.

In the spring, DreamWorks Animation released its first 3-D tentpole, “Monsters vs. Aliens,” which grossed $195.2 million domestically and $169.4 million more at the international box office.

The biggest challenge “Up” faces will come July 1 when Fox’s 3-D toon “Ice Age: Dawn of the Dinosaurs” debuts. “Ice Age 3” is almost certain to grab all the 3-D screens away from “Up,” considering the continued shortage of such screens. “Up” will be able to keep its 2-D runs, however.

Chuck Viane, Disney’s prexy of domestic distribution, said 3-D has been a boon to “Up,” but he added that the foundation of any successful pic is a good story.

“3-D enhances the storytelling, and thereby, the run,” Viane said.

For the weekend, “Up” grossed $30.7 million, only $2 million shy of Warner Bros./Legendary Pictures’ R-rated comedy “The Hangover.” “Up” was in its third frame, “Hangover” its second.

At the rate it’s going, “Up” will soon surpass the $206.4 million grossed by Pixar’s “Ratatouille” in summer 2007, and the $223.8 million grossed domestically by Pixar’s “Wall-E” last summer.

“Finding Nemo,” released in 2003, cumed $339.7 million domestically. Next-best Pixar grosser is “The Incredibles” at $261.4 million.

Based on its performance, box office observers now believe “Up” has every chance of surpassing “Incredibles.”

Still very early in its run overseas, “Up” has grossed $26.6 million at the international B.O.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading