Universal, TruTV set film promos

Pact is for 'State of Play,' 'Land of the Lost'

Universal Pictures has inked TruTV as a promotional partner for “State of Play” and “Land of the Lost,” enlisting the Turner-owned cabler to run a series of custom spots for these upcoming theatrical releases.

TruTV will promote political thriller “State of Play,” which stars Russell Crowe, during a three-hour mini-marathon of “Dominick Dunne: Power, Privilege and Justice” on Sunday. The channel will show a 90-second sneak peak of the film as well as run in-show graphics featuring characters from the pics.

And starting in May, the channel will run two full weeks of custom promos leading up to the release of the Will Ferrell starrer “Land of the Lost.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading