John C. Hall has been upped to senior VP of exhibitor relations at Universal Pictures, while Scott Rieckhoff will move into the position vacated by Hall.
Promotions were announced by U prexy of distribution Nikki Rocco, to whom both Hall and Rieckhoff will report.
Hall, who has been with the studio for 14 years, will oversee all exhibitor relations operations, including trailer distribution, in-theater marketing and customer relations.
Rieckhoff becomes responsible for the development and execution of in-theater promotions and managing exhibition relations field staff. He joined the studio in 1998.