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Trade in TV formats explodes

Global sales reach $13.6 billion 2006-08

The global production volume of traded TV formats has grown dramatically in the past five years, reaching E9.3 billion ($13.6 billion) between 2006 and 2008, according to a report presented at Mipcom in Cannes.

Published by the Format Recognition and Protection Assn. (Frapa), the report analyzes the business worldwide. Compiled in association with global TV research agencies the Wit and TV Sisters, the report examined exported formats in the U.S., the U.K., the Netherlands, Argentina, Canada, Japan, Germany, France, Italy, Spain, Australia, Denmark, Norway and Sweden.

Formats like “Deal or No Deal,” “Hole in the Wall” and “Lalola” have had huge success around the world. From 2006 to 2008, some 445 original formats found their way to foreign countries. That figure nearly doubled from Frapa’s first report, which examined formats from 2002 to 2004.

The production volume generated by traded formats grew to $13.6 billion between 2006 and 2008 — an increase of 45% since publication of the org’s first report. The U.K. still leads in the number of exported formats, followed by the U.S., the Netherlands and Argentina.

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