Toon house Ghibli drives Toyota

Film unit, automaker team on training studio

TOKYO — Studio Ghibli, the toon house responsible for the Hayao Miyazaki smashes “Spirited Away” and “Ponyo on the Cliff by the Sea,” is collaborating with automaker Toyota to open a new training studio.

Informally called Ghibli West, the studio will be situated in Toyota’s R&D center in Aichi Prefecture in western Japan.

Beginning in April, Ghibli will dispatch 20 new hires to the studio for a two-year course to learn animation techniques while being exposed to robotics and other Toyota technologies. Studio supremo Miyazaki and other veteran Ghibli animators will give lectures.

The newcomers will make short toons to screen at the Ghibli Museum in Mitaka City, Tokyo.

Ghibli producer and former prexy Toshio Suzuki came up with the idea for the unusual collaboration after visiting Toyota’s headquarters in 2006.

The intent is to give students an appreciation for the traditional handcrafting skills still found at the automaker. 

This training, Suzuki believes, will make them a better fit with the Studio Ghibli aesthetic, which blends handmade animation with the latest digital technology.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading