Sundance deal a ‘Steal’

Label acquires rights to 'Art' documentary

Rainbow Media’s fledgling Sundance Selects label has acquired North American rights to Don Argott’s documentary “The Art of the Steal,” 10 days after the film premiered at the Toronto Film Festival.

High six-figure deal closed late Saturday with four buyers in the mix. Selects, which shares distribution and marketing staff with Rainbow’s IFC Films, has committed to a 15-city theatrical rollout next year.

“Steal” chronicles the long struggle for control of the Barnes Foundation collection of post-Impressionist and early modern art. The docu was produced by Sheena M. Joyce of 9.14 Pictures and exec produced by Lenny Feinberg from MAJ Prods.

The collection was originally assembled by Albert C. Barnes, an industrialist whose foundation was bequeathed to a small African-American college in the 1950s with strict instructions that the collection be left untouched.

Sundance Selects, which handles theatrical and video-on-demand for documentaries and world cinema, launched last month with the release of Spike Lee’s “Passing Strange: The Movie.” Upcoming titles include Adam Elliot’s animated “Mary and Max” on Oct. 14 and Chris Waitt’s documentary “A Complete History of My Sexual Failures” in January.

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