Marketing exec whiz at product tie-in
sets, even its directors — for campaigns. And it works with partners early. “Often the timing of a brand’s campaign is not the same as a studio’s, so we find out what timelines they need to hit,” Stables explains. “I tell people in the first meeting that we are their special interest lobbyist to make sure they get what they need.” Stables is already talking to brands to come aboard as partners on next summer’s “The Last Airbender,” from M. Night Shyamalan, “Tintin,” from Steven Spielberg and Peter Jackson, and Gore Verbinski’s animated “Rango.” Marvel is taking the lead on “Iron Man 2,” the way Lucasfilm oversaw the partners on the fourth “Indiana Jones.” “It’s too small a business,” Stables says. “You have to step up and deliver or they won’t work with you again and trash you around town. I have repeat customers and that’s what matters.” IN A NUTSHELL Job title: Exec VP, worldwide marketing partnerships, Paramount Pictures Role model: “My father, an Air Force colonel, taught me to be true to my word and to keep things in perspective.” Career mantra: “Surround yourself with talented, committed staff.” Leisure pursuits: “Sailing on my boat or anyone else’s.” Philanthropic passions: Support for several orgs providing services and job training for homeless women in LA.
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