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Sony Pictures taps marketing czar

Kaminow named president of worldwide strategy

Sony Pictures has named David Kaminow president of worldwide strategic marketing.

In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing group.

He will report to Marc Weinstock, president of Sony Pictures Worldwide Marketing, and continue to oversee all worldwide theatrical market research efforts for the studio.

During his tenure with the Culver City studio, Kaminow has overseen research and helped develop the marketing strategy on such films as the second and third installments of the “Spider-Man” franchise, “The Da Vinci Code,” “Angels and Demons,” “Hancock” and “This Is It.” He is currently working on Roland Emmerich’s tentpole “2012,” opening today; the Hugh Grant-Sarah Jessica Parker comedy “Did You Hear About the Morgans?”; and “The Green Hornet.”

“In a media landscape where audiences are increasingly fragmented and harder and harder to effectively reach, research is the indispensable component that provides true insight into consumer behavior,” Weinstock said. “David’s understanding of how to get the most useful, accurate and actionable analysis out of our research on a worldwide basis is critical to our business.”

Kaminow joined the studio in 2003 as senior VP of worldwide research, and most recently served as exec VP of worldwide research and marketing. Before joining Columbia, he worked at Miramax Films in New York from 1994-2002.

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