Sony Pictures taps marketing czar

Kaminow named president of worldwide strategy

Sony Pictures has named David Kaminow president of worldwide strategic marketing.

In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing group.

He will report to Marc Weinstock, president of Sony Pictures Worldwide Marketing, and continue to oversee all worldwide theatrical market research efforts for the studio.

During his tenure with the Culver City studio, Kaminow has overseen research and helped develop the marketing strategy on such films as the second and third installments of the “Spider-Man” franchise, “The Da Vinci Code,” “Angels and Demons,” “Hancock” and “This Is It.” He is currently working on Roland Emmerich’s tentpole “2012,” opening today; the Hugh Grant-Sarah Jessica Parker comedy “Did You Hear About the Morgans?”; and “The Green Hornet.”

“In a media landscape where audiences are increasingly fragmented and harder and harder to effectively reach, research is the indispensable component that provides true insight into consumer behavior,” Weinstock said. “David’s understanding of how to get the most useful, accurate and actionable analysis out of our research on a worldwide basis is critical to our business.”

Kaminow joined the studio in 2003 as senior VP of worldwide research, and most recently served as exec VP of worldwide research and marketing. Before joining Columbia, he worked at Miramax Films in New York from 1994-2002.

More Film

  • Morgan Freeman Sexual Harassment

    Morgan Freeman Pulled From Visa Marketing After Harassment Allegations

    Sony Pictures has named David Kaminow president of worldwide strategic marketing. In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing […]

  • Boba Fett movie

    ‘Star Wars:’ A Boba Fett Movie Is in the Works

    Sony Pictures has named David Kaminow president of worldwide strategic marketing. In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing […]

  • Harvey Weinstein

    Hollywood Reacts to Impending Harvey Weinstein Arrest: 'It's Been a Long Time Coming'

    Sony Pictures has named David Kaminow president of worldwide strategic marketing. In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing […]

  • 'Sofia' Review

    Cannes Film Review: 'Sofia'

    Sony Pictures has named David Kaminow president of worldwide strategic marketing. In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing […]

  • Maika Monroe Honey Boy

    Maika Monroe Joins Shia LaBeouf's Drama 'Honey Boy'

    Sony Pictures has named David Kaminow president of worldwide strategic marketing. In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing […]

  • Rose McGowan

    Rose McGowan on Harvey Weinstein's Impending Arrest: 'We Are Closer to Justice'

    Sony Pictures has named David Kaminow president of worldwide strategic marketing. In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing […]

  • Tarana Burke Power of Women Speech

    Me Too Founder Says Looming Weinstein Arrest Is 'Cathartic' for Survivors of Sexual Assault

    Sony Pictures has named David Kaminow president of worldwide strategic marketing. In the newly created post, Kaminow will play a key role in helping to create and implement worldwide marketing platforms and messages for all divisions of the marketing department. In addition, Kaminow will work on film brand management and franchise evaluation for the worldwide marketing […]

More From Our Brands

Access exclusive content