Sony joins Gervais’ ‘Pru’

Sony int'l unit joins Gervais

LONDON — Sony has boarded Ricky Gervais’ “The Men at the Pru.”

Pic will be the second U.K. production to come out of the Sony Intl. Motion Picture Production Group, run by Deborah Schindler.

Project is a coming-of-age tale about a group of men working at an insurance company in the 1970s.

Gervais is co-writing, directing and producing with longtime creative partner Stephen Merchant.

The two previously worked together on TV skeins “The Office” and “Extras,” as well as a radio show in the U.K.

Gervais will also have a supporting role in the pic, which is set to go into production later this summer.

Charlie Hanson and Sue Baden Powell, who also exec produced Gervais’ feature directorial debut, “This Side of the Truth,” which Warner Bros. is releasing domestically Sept. 25, will also be involved in a producer capacity.

Schindler’s first Brit feature, “The Damned United,” will be released in the U.K. today.

Sony was the first of the studios to set up a stand-alone, local-language production unit operating throughout Europe, Asia and Latin America in April 2007.

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