I’ve always been into building careers,” says Scott Wine, who’s spent more years coaching young clients (15) than most of them have been alive. “I feel like I have magic dust and get to sprinkle it on the right people.”
A partner at the Osbrink Agency, Wine and co-owner Cindy Osbrink are known for taking a managerial approach to their clients, who include Dakota and Elle Fanning, “Hannah Montana” breakout Lucas Till and “Everybody Hates Chris” star Tyler James Williams. In the past year, Wine has also added publicity to his roster of responsibilities.
“Cindy came up with the idea that we needed to teach these kids how to address the press without coming off as know-it-alls, not come off as shy, not give one-word answers,” he says. “Nobody was doing it, because kids weren’t cool enough for the big PR agencies.”
Wine, who sits in on nearly every press day and photo shoot, says he encourages his clients to be responsible in how they present themselves, especially in a celebrity-obsessed culture.
“The vast majority of these kids are prodigies,” he says. “You can’t talk down to them, but you also can’t be their best friend. You have to guide them and be a role model.”
Impact: Helped Dakota Fanning court teen auds with “New Moon,” while advising others on how to handle press opps.
Next: Keep an eye on clients Chloe Bridges (“Camp Rock 2”) and Josie Loren (“Make It or Break It”)
Causes: The Leukemia & Lymphoma Society. “I’ve done nine triathlons in the past two years and raised over $20,000 for blood cancer.”