Film vet worked in the Bay Area

Bill McLeod, one of the San Francisco Bay Area’s most respected film publicists, died March 29 in San Rafael, Calif. of natural causes. He was 59.

McLeod oversaw the local publicity and publicity tours for most of the studios and mini-majors over the span of his career. For the past four years, McLeod worked independently on local Sundance Channel events, the Sundance Cinemas, and Strand Releasing, as well as handling Bay Area publicity for the independent film “Ballast.” He was respected for his comprehensive, creative publicity campaigns and his ability to handle each movie with care and enthusiasm, whether it was a major studio release or a small independent film.

McLeod’s first agency job was at Jack Wodell in 1980, and subsequently at the Bay Area agencies of DDB Needham, Evans Group, Publicis Dialog, Allied McDonald, and most recently was at Terry Hines & Associates as senior VP of marketing and promotions from 2003 to 2005.

Born in Oklahoma, he grew up in Colorado and received an M.A. in Journalism and Film Studies from the U. of Colorado. In the late 1970s, he worked at Paramount Pictures covering specialized marketing for institutions, colleges, and art museums.

His wife Joy died in Nov. 2006. He is survived by his daughter, Alanna.

Donations may be made in McLeod’s name to the Myelodysplastic Syndromes Foundation or Hospice by the Bay.

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