You will be redirected back to your article in seconds

Music exec looks to film

Weaver upped to exec VP at Atlantic Records

Telegraphing the growing importance of music placement in film, TV and other media, Kevin Weaver has been promoted to executive VP at the Atlantic Records Group.

Weaver, most recently senior VP, oversees creation and placement of Atlantic-affiliated music and artists in visual media, including movies, TV and videogames. He develops and oversees soundtrack projects, strategic alliances and licensing and marketing initiatives, reporting to Atlantic Records Group chairman-CEO Craig Kallman and chair-chief operating officer Julie Greenwald.

“Media opportunities beyond the scope of radio have become increasingly important to us,” Weaver told Daily Variety. “There are tremendous opportunities in the film, TV and videogame landscape.”

Weaver cited English vocalist James Blunt as an artist whose use in movies and TV — some 40 placements — not only supplied the company with additional revenue but helped launch his 2005 breakthrough, “You’re Beautiful,” on pop radio.

“It helped drive the record through the building,” he said.

Weaver’s recently established music publishing co-venture with Atlantic led to the signing of Swedish singer-songwriter Sofi Bonde, also inked to a wide-ranging deal with the label. The artist’s music has already been featured in series “Melrose Place,” “90210,” “The Hills” and “More to Love.”

Bonde is recording her debut Atlantic album. “The record’s paying for itself with these placements,” Weaver said.

Before his elevation to Atlantic senior VP in 2006, Weaver was senior VP of strategic marketing and soundtracks at the company’s Lava Records imprint, where he had a number of A&R and soundtrack-related roles. He began his music career at Atlantic in 1994.

More Film

  • Reese Witherspoon

    Reese Witherspoon Says a Director Sexually Assaulted Her When She Was 16

    Telegraphing the growing importance of music placement in film, TV and other media, Kevin Weaver has been promoted to executive VP at the Atlantic Records Group. Weaver, most recently senior VP, oversees creation and placement of Atlantic-affiliated music and artists in visual media, including movies, TV and videogames. He develops and oversees soundtrack projects, strategic […]

  • Jennifer LawrenceElle Women In Hollywood, Arrivals,

    Jennifer Lawrence Says Producer Put Her in 'Naked Lineup,' Told Her to Lose Weight

    Telegraphing the growing importance of music placement in film, TV and other media, Kevin Weaver has been promoted to executive VP at the Atlantic Records Group. Weaver, most recently senior VP, oversees creation and placement of Atlantic-affiliated music and artists in visual media, including movies, TV and videogames. He develops and oversees soundtrack projects, strategic […]

  • Frank Grillo Jamie Bell

    Frank Grillo, Jamie Bell to Star in Indie 'Donnybrook'

    Telegraphing the growing importance of music placement in film, TV and other media, Kevin Weaver has been promoted to executive VP at the Atlantic Records Group. Weaver, most recently senior VP, oversees creation and placement of Atlantic-affiliated music and artists in visual media, including movies, TV and videogames. He develops and oversees soundtrack projects, strategic […]

  • Antalya: Christopher Walken, Juliette Lewis Head

    Antalya Festival: Christopher Walken, Juliette Lewis Head Antalya Star Lineup

    Telegraphing the growing importance of music placement in film, TV and other media, Kevin Weaver has been promoted to executive VP at the Atlantic Records Group. Weaver, most recently senior VP, oversees creation and placement of Atlantic-affiliated music and artists in visual media, including movies, TV and videogames. He develops and oversees soundtrack projects, strategic […]

  • The Snowman Trailer

    ‘The Snowman’ Tops Studios’ TV Ad Spending

    Telegraphing the growing importance of music placement in film, TV and other media, Kevin Weaver has been promoted to executive VP at the Atlantic Records Group. Weaver, most recently senior VP, oversees creation and placement of Atlantic-affiliated music and artists in visual media, including movies, TV and videogames. He develops and oversees soundtrack projects, strategic […]

  • 'Geostorm' film premiere

    'Geostorm' Director Hopes Harvey Weinstein Scandal Signals 'Sea Change' for Hollywood

    Telegraphing the growing importance of music placement in film, TV and other media, Kevin Weaver has been promoted to executive VP at the Atlantic Records Group. Weaver, most recently senior VP, oversees creation and placement of Atlantic-affiliated music and artists in visual media, including movies, TV and videogames. He develops and oversees soundtrack projects, strategic […]

  • Ron Howard

    'Star Wars' Han Solo Movie Title Announced

    Telegraphing the growing importance of music placement in film, TV and other media, Kevin Weaver has been promoted to executive VP at the Atlantic Records Group. Weaver, most recently senior VP, oversees creation and placement of Atlantic-affiliated music and artists in visual media, including movies, TV and videogames. He develops and oversees soundtrack projects, strategic […]

More From Our Brands

Access exclusive content